BellRock Brands is a multi-state house of brands and intellectual property focused CPG company operating one of the industry broadest branded product portfolios. BellRock is anchored by two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brandsince 2010). BellRock also includes two growing California-based brands, Rebel Coast and Défoncé. BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. From adult-use confections and beverages to tinctures, transdermal patches and pet-focused balms, the BellRock family of brands is diverse and comprehensive.

Sales

Cannabis

Food & Beverage

Marketing

BellRock Brands

BellRock Brands' headquarters in Denver, CO, United States

Chuck Smith

Craig Isenbart

Israel Lugo-MacHado

Casey Bass

Anastasia Papanikolaou

Michael Lemerand

Crystal Tadlock

Gina Marr

Matthew W. Rosenthal

Sat Joshi

Sophia Abbgy

Gil Angulo

Robert Lewellen

Allie Greenstone

The Sales and Marketing team at BellRock Brands is responsible for driving revenue and brand awareness across the company's diverse portfolio of cannabis and CBD products. This team manages relationships with key accounts, develops and executes marketing strategies, creates engaging digital content, and supports brand positioning in various territories. Through coordinated efforts, they ensure that iconic brands like Mary’s Medicinals and Dixie, as well as emerging brands like Rebel Coast and Défoncé, effectively reach their target audiences and maintain a strong market presence.

Sales and Marketing

The Product Development and Quality team at BellRock Brands is responsible for creating and refining cannabis-infused products, ensuring they meet both market needs and regulatory standards. This includes managing the entire product lifecycle from concept through formulation to final production while maintaining stringent quality control and compliance protocols to guarantee product safety and efficacy across their diverse brand portfolio.

Product Development and Quality

The Supply Chain and Operations team at BellRock Brands is responsible for overseeing the seamless flow of products from production to distribution across multiple brands and states. This includes managing inventory, coordinating with suppliers, ensuring compliance with regulatory standards, and optimizing logistical processes to meet customer demand efficiently. Their work ensures that BellRock’s diverse portfolio of cannabis-infused products reaches retail shelves and consumers in perfect condition and on time.

Supply Chain and Operations

The Leadership Team at BellRock Brands steers the company's strategic direction, operational management, and research innovation. The Chief Executive Officer (CEO) oversees overall company operations and ensures alignment with corporate vision and goals. The Chief Strategy Officer (CSO) focuses on long-term planning, market expansion, and strategic partnerships. The Chief Scientist drives product innovation and ensures that all products meet the highest standards of quality and efficacy. Together, they lead the company towards sustainable growth and market leadership in the cannabis and CBD sectors.

BellRock Brands

Org chart

Teams

Sales and Marketing

Product Development and Quality

Supply Chain and Operations

Leadership Team

Offices

BellRock Brands

Org chart

Teams

Sales and Marketing

Product Development and Quality

Supply Chain and Operations

Leadership Team

Offices

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