Tracy Lacey

Tracy Lacey, MBA, currently serves as the Ecommerce Manager at Bemis Manufacturing Company since April 2022. Prior experience includes the role of Ecommerce Account Manager at Briggs & Stratton from November 2019 to March 2023, where management of Amazon and a 3P ecommerce platform for the B&S Turf and Consumer division was undertaken. Tracy's career at Kohler Co. from 2011 to 2019 encompassed positions as Associate Product Manager, overseeing a $20MM portfolio and P&L responsibilities, and as Account Representative for Retail/Ecommerce Sales Operations, managing a $10MM category. Early career roles include Inside Sales Manager at Northshore Power Systems, Inside Sales Manager and National Accounts Manager at Actuant Corporation, and Territory Sales Manager and Market Analyst at Brady Corporation. Tracy Lacey holds a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison and a Master of Business Administration from the University of Wisconsin-Milwaukee.