Covadonga Gordón Llavona

Covadonga Gordón Llavona currently serves as the Head of Marketing Strategy at Ben & Frank, where the responsibilities include developing, organizing, and overseeing marketing activities, maintaining communication across departments, and managing stakeholder relations. Previously, Covadonga held roles as a Brand Associate at Ben & Frank, where collaboration on brand communication and content strategy occurred, and as a Senior Marketing Specialist at KTBO, leading the commercial relationship with MATTEL and supporting Kellogg's LATAM marketing proposals. Earlier experience includes positions as a Marketing Specialist at Coca-Cola México, focusing on influencer strategies, and as Marketing Analysis Manager at Vista Desarrollos Residenciales, overseeing marketing and sales for the Zenit Lomas Country project. Covadonga holds a Bachelor's degree in Marketing from Universidad Anáhuac and completed a Business Program at Esdes Business School.