Patty McGrath has over 30 years of work experience in consumer insights and market research. Patty currently serves as the Global Head of Consumer Insights at Ben and Jerry's since August 2019. Prior to that, they worked as the Director of Consumer & Market Insights at Seventh Generation for seven years. Patty also held the position of Consumer Insights Director/Consultant at Dr Pepper Snapple Group from 2006 to 2011. Patty's earlier experience includes being the Product Research Manager at The Vermont Country Store and the Senior Manager of Consumer Insights at Unilever. Patty also served as Vice President at Audits and Surveys Worldwide and David and Associates. Overall, Patty McGrath has a diverse background in consumer insights and market research, with strong leadership experience in various positions.
Patty McGrath received their MBA degree with a specialization in Marketing from Pace University - Lubin School of Business in 1993. Prior to that, they obtained a Bachelor of Science degree in Business from SUNY Oneonta.
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