Megan McMolnau

Megan McMolnau (McGough) is an accomplished marketing professional with extensive experience in driving growth for Direct-to-Consumer (DTC) brands. Currently serving as DTC + GTM Fractional Marketing at BENCHMADE and Fractional CMO + Growth Consultant at McMolnau Management, LLC, Megan specializes in full-funnel marketing, lifecycle strategies, and conversion rate optimization. Previously, as Chief Marketing Officer at PetFriendly, significant achievements included a 72% increase in Return on Ad Spend and the introduction of innovative purchase options. Megan's career encompasses senior roles at eyebobs, MAMMUT Sports Group AG, and Fjällräven North America, where a strong focus on brand vision, customer acquisition, and technology integration has consistently led to substantial revenue growth and enhanced customer experiences. Megan holds an MBA and a Bachelor of Science in Marketing & International Business from the UMN Carlson School of Management.