Wendy Dederich

Wendy Dederich is an experienced media strategist with a strong background in mass media buying and campaign development. Since January 2013, Wendy has worked at TDS Telecommunications LLC, overseeing comprehensive media buying across various platforms and managing all aspects of execution, evaluation, and vendor relations. Prior to this role, Wendy served as an account executive at Entercom - Madison, where innovative radio and interactive campaigns were developed. Wendy has also held positions as a business strategist at TMA+Peritus, where strategic consulting focused on content marketing and branding, and as a multi-media account manager at Morgan Murphy Media, creating targeted campaigns for a diverse clientele. Wendy began a career in print advertising sales at In Business Magazine and gained experience in outside sales with Harris 3M. Wendy holds a BA in Communication Arts from the University of Wisconsin-Madison.