Bendito Design
Beatriz Machado is a seasoned marketing professional with extensive experience in brand strategy and management. Currently serving as the Brand Strategy Manager at Bendito Design since November 2022, Beatriz leads projects focused on brand positioning, visual identity, and the development of brand books. Previously at Unilever from February 2015 to October 2022, Beatriz held senior marketing coordinator roles for Tresemmé and Omo, managing the strategic direction of one of Unilever Brazil's largest brands, while also overseeing social media strategies for Seda and executing innovative marketing campaigns for Clear. Beatriz's career commenced at Unilever as an intern, and prior experience includes a trainee position at Empresa Junior Mackenzie Consultoria. Beatriz holds an MBA in Retail and Consumer Market from USP/Esalq and a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie.
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Bendito Design
"Ou bate ou não bate" Esse é o nosso termômetro criativo. Vale para o nosso time, nosso cliente, para os clientes dos clientes. Quando o design "Bate", o coração acelera, os olhos brilham e, muitas vezes, dá até vontade de comer. Somos uma empresa criada por designers que buscam tocar as emoções das pessoas. Apostamos no conhecimento profundo das motivações humanas como base para mexer com sensações, sacudir mercados e destacar marcas em um mundo cada vez mais competitivo. -- "It either clicks or it doesn't" That is our creative thermometer. It works for our team, it works for our client, it works for the clients of our clients. When a design "clicks", the heart accelerates, the eyes glow and many times, we even feel like eating. We are a company created and run by designers who seek to touch people's emotions. We bet on deciphering the deep knowledge of human motivations as a basis for jobs that seek to stir sensations, shake markets and highlight brands in an increasingly competitive world.