
Bendon, which celebrated 75 years in 2022, was born from the idea of liberating women from restrictive and rigid corsets and replacing them with lingerie that would BEND ON their bodies.  Founded in 1947, Bendon is a global leader in intimate apparel and sleep. The company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout its history.

Bendon has been part of Womens' lives since 1947, and we are more than just our incredible lingerie. We are striving to support women with much more than just our products.   

Bendon is weaving this mission into the fabric of our business and we want to be at the forefront of the movement. Bendon Lingerie is something more than just apparel, it’s worn close to the skin and is a source of comfort, support, strength and body positivity. Countless women have worn Bendon all their life, and others are only just starting their journey. Underneath it all, generations of women have chosen to let us partner in their lives.  
 
Bendon completed its total return to New Zealand's shores in 2020, and to what it knows best: designing and creating innovative, fashionable bras and focusing on quality to produce intimates that never compromise comfort and superior fit. 
 
Our house of brands offers something for every woman, life stage and moment:   
* Bendon: everyday lifestyle and comfort  
* Me. By Bendon: fashion led style  
* Pleasure State: elevated luxury  
* Fayreform: refined elegance for larger cups  
* Lovable: loving life   
* Bendon Man: everyday dependability  
* Davenport: adventurous life 
 
Led by a customer-first approach, our products are available globally in 3 continents through 300+ retail and partner doors, including 59 company-owned Bendon retail and outlet stores across Australia and New Zealand, and E-commerce via our website and social media. Bendon is headquartered in Auckland, New Zealand, and employs around 600 staff.

Apparel & Fashion

Bendon Group

Bendon Group's headquarters in Mangere, New Zealand

Anna Johnson

Kirstin Sweeney

Lilia Li

Kylie McAinsh

This department focuses on promoting and selling products or services to customers.

Sales Department

The Finance and Analytics team at Bendon Group is responsible for managing the company's financial health and driving data-driven decision-making. This team analyzes market trends, oversees budgeting and forecasting, and ensures efficient inventory management while maintaining robust accounts payable processes. By leveraging financial insights, they support strategic initiatives that align with Bendon's mission of empowering women through innovative and comfortable intimate apparel.

Finance and Analytics

This department oversees the day-to-day activities and management of retail locations to ensure optimal customer service and sales performance.

Retail Operations

This department focuses on promoting and managing the brand, product development, and overall marketing strategies.

Marketing Department

This department oversees the strategic operations and performance of regional business units.

Regional Management

This department provides assistance and resources to enhance the efficiency of the sales process.

Bendon Group

Org chart

Teams

Sales Department

Finance and Analytics

Retail Operations

Marketing Department

Regional Management

Sales Support

Offices

Bendon Group

Org chart

Teams

Sales Department

Finance and Analytics

Retail Operations

Marketing Department

Regional Management

Sales Support

Offices

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