Benefit Cosmetics
Amanda Umholtz has extensive experience in the field of event and pop-up design. Amanda is currently working as an Associate Director in Event & Pop-up Design at Benefit Cosmetics since April of 2023. Prior to this, they worked at Kendo Brands, Inc. from 2016 to 2023, where they held the position of Senior Manager in Global Store Design, Fenty Beauty, and then moved on to becoming a Manager in Global Visual Merchandising for Fenty Beauty. Before joining Kendo Brands, Inc., they worked at Bare Escentuals as a Senior Specialist in Global Visual Merchandising from 2013 to 2016. Additionally, they have experience as a Visual Merchandiser at Cost Plus World Market from 2011 to 2013, and as an Intern in Visual Merchandising & Creative at World Market in 2007.
Amanda Umholtz has a Bachelor of Fine Arts degree in Industrial Design from The University of Kansas. Amanda also studied Industrial Design at UNSW.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.