Dawn de la Fuente

Dawn De La Fuente has a diverse work experience spanning various industries. Dawn is currently working as the Art Director of Global Product Design at Benefit Cosmetics, starting in November 2022. Prior to this, they served as the Head of Marketing at WUNDER, a category-leading cannabis beverage startup, from March 2020 to September 2022. Their role involved developing go-to-market strategies, product positioning, and consumer marketing strategies, resulting in significant growth for the company.

Before their role at WUNDER, Dawn was the Co-Founder and Advisor at Windward, a sustainability-driven wellness company, from August 2018 to September 2022. Dawn played a key role in brand and product development for outdoor enthusiasts.

From 2014 to 2019, Dawn worked as a Marketing and Brand Strategy Consultant and Entrepreneur. Dawn provided strategic consulting services to global brands such as IDEO and NikeLab, and also founded their own organic skincare line called s/he.

Prior to their entrepreneurial ventures, Dawn served as the Vice President of Marketing at Alternative Apparel from June 2013 to August 2014. Dawn led a team and managed partner agencies to implement marketing communication strategies, brand positioning, and retail expansion.

Dawn's earlier experiences include the role of Sr. Director of Marketing & Communications at Incase from July 2007 to December 2012, where they oversaw national and international product marketing strategies. Dawn also worked as the Public Relations Manager at Burton Snowboards from June 2004 to July 2007, focusing on building brand awareness through media coverage and athlete relations.

Dawn's career started in 2002 as a Sales & Marketing Executive at PRIMEDIA, ASG Publishing, where they developed advertising campaigns for leading action sports publications.

Overall, Dawn De La Fuente has demonstrated expertise in marketing, brand strategy, product development, and entrepreneurship across various industries throughout their career.

Dawn De La Fuente has a Bachelor of Science (BS) degree in Mass Communications from Boston University. In addition, they have obtained certifications in Ayurvedic Wellness Counseling from Kerala Ayurveda Academy, Digital Marketing Circuit from General Assembly San Francisco, and Herbalism from Gathering Thyme School of Western Herbalism.