Benefit Cosmetics
Grace Hinckley is a seasoned marketing and content management professional with extensive experience in various roles within the industry. Currently serving as a Content Manager at Benefit Cosmetics since February 2024, Grace previously held key positions at CamelBak as Content Lead, where responsibilities included managing photography and video projects and providing art direction for product content. Prior roles at Old Navy encompassed Associate Marketing Manager and Senior Coordinator, focusing on experiential and brand marketing initiatives. Alongside freelance illustration work at Grace Hinckley Art, earlier experiences include brand marketing management at PRO Unlimited and social media strategy for Ironmonger Brewing Company. Grace holds a Bachelor's Degree in Business Administration with a focus on Marketing from Georgia Institute of Technology, supplemented by educational experiences at Victoria University of Wellington.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.