Benefit Cosmetics
Jenny Bogucci, MBA, is a seasoned marketing professional with extensive experience in digital marketing, influencer relations, and content creation. Currently serving as Senior Marketing Manager for Digital and PR at Benefit Cosmetics Canada since January 2015, Jenny has a strong background in digital marketing strategy, social media, eCommerce, and brand partnerships. Prior experience includes roles such as Content Creator and Social Media Strategist at Crazy Style Love, Marketing Director at Spark Sessions, and Marketing Manager at RioCan Real Estate Investment Trust, Primaris REIT, and Ivanhoé Cambridge, where responsibilities encompassed branding, advertising, digital marketing, and public relations. Jenny holds an Honours Bachelor of Commerce and a Masters of Business Administration in Marketing from the University of Windsor.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.