Benefit Cosmetics
Lexie Sharabianlou is a seasoned Senior Copywriter at Benefit Cosmetics, specializing in creative content and strategic marketing. With a robust background in content creation, Lexie has held significant roles including Head of Content at Copycat Copywriters, where management of writing teams and execution of creative campaigns were key responsibilities. Prior experience includes serving as a Storyteller at Guru, focusing on content for educational apps, and contributing to Blooloop's blog on technology in cultural institutions. Lexie's career began in education as a Humanities Teacher at Fusion Academy, preceded by editorial roles at the Edinburgh Review, where skills in content management and social media strategy were cultivated. An academic foundation in English Literature and Sociology from The University of Edinburgh and Oberlin College further enhances Lexie's professional capabilities.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.