Benefit Cosmetics
Lili Tep is an accomplished professional with extensive experience in product management and digital marketing within the beauty and wellness industries. Currently, Lili serves as the Director of Global Web & E-commerce Product Management at Benefit Cosmetics since September 2022. Prior to this role, Lili held key positions at WW as Group Product Manager and Principal Product Manager for Global E-commerce, and at SEPHORA as Senior Product Manager for Loyalty. Earlier career highlights include significant contributions at VF Corporation and CVS Health, where Lili focused on loyalty, personalization, digital adoption, and marketing strategies. Lili holds a Master’s Degree in Management/Marketing from emlyon business school and completed a Prepa HEC program at Lycee Louis-le-Grand.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.