Benefit Cosmetics
Lucia Palazuelos has extensive experience in the marketing industry, with a focus on brand management and retail marketing. Lucia most recently served as the Marketing Director at Benefit Cosmetics starting in May 2020. Prior to that, they worked at Moët Hennessy, where they held various roles including Group Brand Manager, Senior Brand Manager, and Brand Manager from 2015 to 2020. Before Moët Hennessy, they served as the Product Manager and Retail Marketing Manager at Montblanc from 2013 to 2015. Lucia's career began at Infiniti Motor Company Ltd. as the Marketing and Public Relations Manager from 2011 to 2013.
Lucia Palazuelos holds a Master's degree in Marketing from EGADE Business School, which they completed with honors in 2016. Before that, they earned a Licentiate degree in Industrial and Product Design from Tecnológico de Monterrey in 2008. In terms of additional certifications, Lucia has obtained the "Verified International Academic Qualifications" certificate from World Education Services in 2019. Lucia also has certifications from LVMH, including "INSIDE LVMH" and "Management & Leadership Foundations 2023," which they obtained in the same year.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.