Benefit Cosmetics
Nazli Inonu is an experienced professional in marketing and category strategy, currently serving as Senior Manager of Category Strategy at Benefit Cosmetics. With a strong background in product marketing and commercialization, Nazli previously held positions as Marketing Manager at Rodan + Fields and Product Marketing Manager at SkinSpirit Skincare Clinic and Spa, where significant achievements included reviving services and launching new products while managing a diverse product portfolio. Early career experience includes roles at Essenso USA and Esse Housewares, where Nazli led teams, optimized marketing strategies, and improved profitability. Nazli co-founded poplin.com and has gained valuable experience through internships at Levi Strauss & Co. and CNN TURK. Educational qualifications include an MBA from the University of California, Berkeley, along with a Bachelor of Arts in Political Science from Columbia University and ongoing studies in digital marketing and finance at prestigious institutions.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.