Benefit Cosmetics
Priscilla Wong is a seasoned professional in eCommerce and retail management, currently serving as the Global Retailer Manager at Benefit Cosmetics since February 2019. In this role, Priscilla leads user adoption of the Etail Scorecard, achieving a 29% increase in usage year-over-year, and collaborates with teams globally to optimize business strategies and marketing efforts. Prior experience includes positions at Pottery Barn as Associate Site Merchandise Manager, where Priscilla drove revenue growth through site enhancements, and at Gump's as Site Merchandiser, where Priscilla executed a cohesive merchandising strategy across multiple platforms. A graduate from the University of California, Davis with a Bachelor of Arts in Communication and a Minor in Textiles and Clothing, Priscilla's earlier roles include positions in event planning and customer account management, showcasing a diverse skill set aimed at enhancing the customer experience.
Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.