Rich Wiklund

Wiklund conceived of BenefitsApp in 2017 working with leading benefits administrators as CEO of AtlanticMobileApps LLC, and validated the market in 2018. He formed HealthBenefitApp LLC with two partners in 2019, and launched the BenefitsApp product in 2020. Wiklund serves as the Managing Partner and CIO, and is responsible for the product and operational delivery of BenefitsApp from client to distribution via Apple App Store and Google Play Store. Wiklund also maintains his current position as Managing Partner of AvideonCRM LLC, a certified Salesforce.com partner serving clients from New England to Florida. Wiklund brings 30 years of entrepreneurial and business experience to BenefitsApp. As a Saleforce.com/Pardot expert, Wiklund developed the BenefitsApp platform on the Salesforce.com platform and is responsible for all aspects of the business, the platform, emerging BenefitsApp ecosystem of partners and sales. Wiklund serves on the non-profit boards of Maryland Family Network and the Pride of Baltimore. He lives in Baltimore with is wife Joanne, and has three grown children Maddie, Richard and Elizabeth who all live in the Baltimore area.