Nadezhda Sycheva

Nadezhda Sycheva is an accomplished brand manager with extensive experience in the apparel industry, particularly in kids' apparel for ages 0 to 16. Currently serving as Brand Manager for kids at Benetton Group since May 2019, Nadezhda has held multiple roles within the company, including Ecommerce Manager and Buying Manager. Prior to Benetton, Nadezhda worked as a Senior Client Services Manager during maternity leave from January 2014 to May 2019, following a successful tenure at JamilCo Group, where responsibilities included brand management and business development for Chevignon and Naf Naf. Nadezhda began their career as a Market Analyst at Nielsen, providing marketing solutions for leading FMCG companies, and holds a degree in Economics and Administration from Moscow State Industrial University.