Michelle Lai

Michelle Lai possesses extensive experience in business development and marketing within the real estate sector, currently serving as a Business Development Manager at Benham & Reeves since January 2018. Responsibilities include developing business opportunities in London property sales, lettings, and management, executing strategic marketing, and advising clients on compliance and market updates. Previous roles include Business Development Manager at Dynamic Residential Asia, where Michelle built agent networks in Southeast Asia, and Marketing Manager at Jalin Realty International, focusing on project marketing and branding initiatives. An academic background in real estate, branding, and graphic design complements a solid career in property marketing and client relationship management.