Daniela Barbosa is a seasoned marketing professional with extensive experience in program management and marketing strategy. Currently serving as Program Marketing Manager for Professional Segments at Benjamin Moore & Co. since March 2011, Daniela focuses on executing and optimizing targeted programs for contractor customer segments. Previous roles at Benjamin Moore include Franchise Painter Associate Program Manager and Associate Manager of Promotions and Campaigns, where Daniela was instrumental in the creation and implementation of marketing content. Prior to Benjamin Moore, Daniela worked as a Marketing Assistant at Toys "R" Us and as an Account Coordinator at Success Advertising. Daniela's career began at Rienzi & Rienzi Communications as a Senior Account Coordinator. Daniela holds a Bachelor of Arts in Mass Communications from Iona University, achieved in 2002.