Jennifer Bell

Svp, Strategy at Bensimon Byrne

Jennifer Bell is currently serving as Senior Vice President of Strategy at Bensimon Byrne, where strategic initiatives are developed and executed across the agency. Previously, Jennifer held the position of Strategy Director at Community Agency and FCB Canada, focusing on major clients such as Nestlé and Bank of Montreal. Jennifer's diverse experience includes roles such as Strategic Planning Director at Zulu Alpha Kilo Inc., Director of Research & Planning at heads up Inspiration from Information Inc., and Senior Brand Strategist at TAXI, contributing to brands like Audi and Canadian Tire. Jennifer's career began at Cossette Communication-Marketing as an Account Executive, subsequently advancing through various strategic roles at Leo Burnett, FCB Canada, and Crispin Porter + Bogusky, with a focus on cultural and business insights for clients including Molson and Unilever. Education includes studies at Harvard Business School Online and a degree in Advertising from Sheridan College.

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