Rebecca Burstein

Rebecca Burstein has a diverse range of work experience spanning multiple industries. Rebecca currently serves as the Executive Director of Brand Marketing and Creative Services at Bentley University, where they lead a team in building and enhancing the university's brand. Prior to this, they worked as an Adjunct Lecturer in Marketing and an Instructor in Career Development at the same institution. Burstein also founded and served as the Principal of Burst Marketing Strategy, providing marketing operations and strategy services to clients in retail, healthcare, and higher education. Additionally, they held various roles at athenahealth, TripAdvisor, Staples, Shaw's Supermarkets, Ketchum, and the Smithsonian Institution, where they gained expertise in patient engagement, CRM, content marketing, and press assistance. Burstein has demonstrated success in developing and executing marketing strategies, conducting research, implementing rebranding initiatives, and driving customer engagement and conversion.

Rebecca Burstein holds an MBA in Business Administration and Management from The Tuck School of Business at Dartmouth and a BA in Communication and Sociology from Tulane University.