Erica Zapata

Erica Zapata currently serves as the Regional Marketing Manager for LATAM at Bentley Systems since January 2022. With extensive experience in marketing operations and strategy, Erica previously held roles at REGUS - IWG plc., where responsibilities included leading a new brand launch in LATAM and managing the marketing team in Mexico. Prior to that, Erica worked at Wolters Kluwer as a Senior Marketing Manager, focusing on marketing strategy for both Spanish and English products. Earlier experience includes positions at Texas Instruments as the Latin America Market Development Manager and Educational Marketing Manager, as well as a Program Manager role at HP. Erica earned a degree in Marketing from Tec de Monterrey, Campus Estado de México.