Judd Roby currently serves as a Sales Director for Traffic Engineering at Bentley Systems, focusing on the promotion of OpenRoads SignCAD for traffic sign design and manufacturing. With expertise in Traffic Engineering, Budgeting, Sales, Sales Management, and Pricing Strategy, Judd is responsible for sales of SignCAD products in North America. In addition to current responsibilities, Judd has been a member of the American Traffic Safety Services Association (ATSSA) since 1997, participating in several committees and task teams, and previously held the position of President at SignCAD Systems, Inc. from July 1997 to February 2019. Judd holds a Bachelor of Science in Electrical Engineering from the University of Illinois Urbana-Champaign.
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