Santiago Romero

Santiago Romero currently serves as the Senior Manager of Field Marketing for Western and Central Europe at Bentley Systems, a role focused on developing effective Go-To-Market strategies in collaboration with cross-functional teams to enhance demand generation and position the company as a leader in infrastructure software across EMEA. Prior experience includes positions such as Field Marketing Manager at Abbey Group, where strategic regional marketing initiatives were undertaken, and Project Manager at Forte Village Resort. Santiago founded and managed SMARK CREATIVE, a marketing agency dedicated to branding and product positioning for mid-sized enterprises. Earlier roles include marketing and advertising planning at Salitre Plaza and internal communications assistance at Alpina Food Products S.A. Santiago holds a Postgraduate Degree in Marketing Management from Pontificia Universidad Javeriana, a Postgraduate Degree in Digital Marketing & Leadership from Squared Online, and a Bachelor's degree in Communication and Media Studies from Universidad Santo Tomás Colombia.