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Chandrika Chandwani

Assistant Vice President - Content Marketing at Bento for Business

Chandrika Chandwani has a diverse work experience in various roles and industries.

Starting in 2013, they worked as a Creative Copywriter for asandwhen, where they were responsible for communication road-mapping and delivering effective copy to clients located in the US and Dubai.

From 2016 to 2017, Chandrika served as a Senior Account Executive at Gutenberg Communications, managing clients such as Stanford Graduate School of Business, Indian Institute of Management Bangalore, Payoneer, and more. Chandrika liaised between clients, their public audience, and relevant media, establishing and maintaining positive relationships.

In 2018, Chandrika joined Flipkart as a Content Writer, creating long-form, short-form, and SEO content to enhance the customer experience. Chandrika produced high-quality, brand-aligned content across various customer-centric categories.

From 2019 to early 2020, they worked as a Content Specialist (Consultant) for HCL Enterprise, supporting the rebranding of Bing Ads to Microsoft Advertising. Chandrika authored and published support/help content, ensuring a smooth transition for internal customer support teams.

In 2020, Chandrika joined Microsoft as a Technical Editor, managing Microsoft Advertising's support content repository. Chandrika aligned product and technical documentation to Microsoft's style and usability guidelines, and authored high-quality B2B and B2C support/help content.

Most recently, Chandrika is working at Bento for Business as the Manager - Content Marketing. Chandrika oversees content marketing initiatives and strategies for the company.

Overall, Chandrika Chandwani has a strong background in content creation, management, and strategic communication, working for various notable companies in the technology, e-commerce, and communications sectors.

Chandrika Chandwani has a diverse education history. Chandrika completed a Certificate Course at Northwestern University in 2020. In 2015 and 2016, Chandrika pursued a Master's Degree in Advertising & PR at the Indian Institute of Mass Communication. Prior to that, from 2014 to 2016, they obtained a Master of Business Administration (M.B.A.) with a focus on Marketing/Marketing Management, General from Sikkim Manipal University - Distance Education. Chandrika began their academic journey at the International College for Girls, Jaipur, where they completed a Bachelor's Degree in Business Management from 2009 to 2012. Lastly, from 2000 to 2009, they attended St. Johns International Residential School in Chennai, where they completed their High School education with a focus on Accounting and Business/Management.

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Previous companies

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Timeline

  • Assistant Vice President - Content Marketing

    June 1, 2023 - present

  • Manager - Content Marketing

    May, 2021

  • Content Strategist

    March, 2021

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