Ellen Reijven-Litjens

Head Of Data - Business Analist at Berden Mode & Wonen

Ellen Reijven-Litjens has a strong background in data analysis and business analysis. Ellen started their career at Markteffect, where they conducted market research for various industries. Ellen then joined Maastricht University to pursue a Master's degree in International Business with a specialization in Strategic Marketing. After completing their degree, they worked at Mills Advertising as a Project Manager, managing communication strategies for international clients. Ellen later became a Senior Marketing Communication Specialist, overseeing the entire marketing process including research, campaign development, media negotiation, and team management. Ellen joined Berden Mode & Wonen in 2020 as a Business Analyst, helping the company transition to a more data-driven organization. Ellen also played a key role in migrating the company's data systems. Ellen has a proven track record in guiding organizations through digital transformation and utilizing data to drive business goals.

Ellen Reijven-Litjens has a diverse education history. In 2002, they completed their HAVO degree at Bisschoppelijk College Weert, where they studied Economy & Society. Following this, from 2007 to 2011, Ellen obtained a Bachelor's degree in Commercial Economics from Fontys University of Applied Sciences. Ellen'scoursework at Fontys included Market Research, Marketing, and Sales.

In 2009, Ellen attended UNSW for a brief period, specializing in fields such as Market Analysis, Innovation & Entrepreneurship, Strategic Marketing, and Marketing & Distribution Law. Although no degree is specified, it can be inferred that they pursued additional knowledge in these subjects.

Later, from 2012 to 2013, Ellen pursued their Master's degree in International Business with a specialization in Strategic Marketing at Maastricht University. This program aimed to equip their with advanced strategic marketing skills for a global business context.

Alongside their formal education, Ellen has obtained additional certifications. In 2017, they completed the Real-Time Advertising (RTA) Fundamentals course at Quantcast. Additionally, in 2019, they obtained The Fundamentals of Digital Marketing certification from Google. These certifications further demonstrate Ellen's commitment to staying updated on the latest trends and technologies in the marketing field.

It is worth noting that Ellen holds a certification in MS Office, although the institution from which they obtained it is unspecified, as well as the exact month and year of acquisition.

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