Christopher Barth

Christopher Barth serves as the Head of Data & Analytics at Bergfreunde since October 2022. Prior to this role, Christopher held the position of Vice President of CRM, Customer Data & Analytics at HUGO BOSS from October 2016 to October 2022, where responsibilities included overseeing global CRM, digital performance marketing, and customer analytics. Christopher's experience also encompasses roles at TRACK as Head of CRM and at RAPP as Executive Director of Strategy & Consulting, focusing on consumer analytics and multichannel communication strategies. Early career highlights include strategic positions at Octagon managing global sponsorship properties. Christopher holds a Master of Arts in Business/Commerce from The University of Freiburg and A-Levels from Goethe-Gymnasium-Gaggenau.