Lior Doron

Lior Doron currently holds the position of Digital Solutions Manager at BERMAD since July 2021, overseeing irrigation products. Prior to this, at Netafim from June 2015 to June 2021, was the Head of Digital Farming for NetBeat, leading product development. With a background in engineering and an MBA in marketing, also served as the Crop Management Technology Director and Product Management Director at Netafim, managing automation and cloud-based applications. As the Director of New Product Development, handled the implementation, life cycle, and efficiency of new products. Previously, coordinated the FIGARO project at EU FP7 to enhance water productivity in crops. Graduated with a master's degree in history from Tel Aviv University.