Beryl sell their micromobilty operating system to leading transport operators (Eg. London’s Santander Cycles) and operate their own bike, e-bike and e-scooter systems. Currently in 6 UK cities, with an exclusive contract for New York, they typically operate under exclusive, funded and long-term contracts. Beryl designed and built theirmicromobility system in-house (on-bike IoT, proprietary backend operating technology stack, on-street operations etc) which allows them to tailor their offering to a city's needs and become their fully-integrated, long-term, micromobility partner, as well as partnering with other technology operators to sell their technology and platform in markets they are not yet in.Beryl was founded in 2012 by Emily Brooke, with the purpose of building a better world by getting more people in cities on bikes. They have a range of consumer cycling products and were first known for their Laserlight safety innovation; a front bike light with a green laser projecting the symbol of a cyclist ahead of the bike. This was later adopted by all of the 12,000 Santander Cycles in London, after which Beryl went on to provide the London Bike Share Scheme with all on-bike technology and supporting asset tracking software. Beryl are the only micromobility company that is a certified BCorp.

Sustainability

Beryl

Beryl's headquarters in London, United Kingdom

Philip Ellis

Jessica Ulrich

Jamie Curtis

Ash Trowe

Patrick Donnelly

Adrian Normanton

The Software Engineering Team at Beryl is responsible for designing, developing, and maintaining the company's proprietary micromobility operating system, which includes on-bike IoT, backend technologies, and asset tracking software. This team builds and enhances the technology stack to ensure seamless integration with transport operators and cities' infrastructure, facilitating tailored micromobility solutions. They collaborate closely with other technology partners and departments to support both Beryl-operated and third-party micromobility systems, ensuring robust, scalable, and secure platforms.

Software Engineering Team

The Operations Team at Beryl is responsible for overseeing the smooth execution and maintenance of their micromobility systems across various cities. This includes managing on-ground teams, ensuring high-quality customer support, and optimising operational processes to enhance efficiency. The team works closely with city officials and partners to tailor Beryl's services to meet local needs, ensuring seamless integration and long-term success of their micromobility solutions.

Operations Team

The Business Development and Strategy team at Beryl is responsible for identifying and securing new partnership opportunities, nurturing strategic relationships, and driving business growth through long-term contracts. Team members engage in market analysis, bid management, and strategic planning to expand Beryl's micromobility offerings in new and existing markets. They play a key role in tailoring Beryl's technology solutions to meet the specific needs of cities, ensuring successful integrations and fostering sustainable urban mobility.

Business Development and Strategy

The Leadership Team at Beryl, consisting of the Founder & NEC, CEO and Co-founder, and Chief Technology Officer, is responsible for setting the strategic direction of the company, spearheading innovation, and ensuring the effective integration of their proprietary micromobility systems. They focus on fostering long-term partnerships, expanding into new markets, and maintaining their commitment to sustainable urban mobility solutions. Their leadership ensures the company's vision of increasing urban cycling is realized through both technological advancements and strategic market positioning.

Beryl

Org chart

Teams

Software Engineering Team

Operations Team

Business Development and Strategy

Leadership Team

Offices

Beryl

Org chart

Teams

Software Engineering Team

Operations Team

Business Development and Strategy

Leadership Team

Offices

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