Ahmed Haphiz

Ahmed Haphiz is an experienced visual merchandising professional currently serving as the Country Visual Merchandiser for Beside Group since August 2023, overseeing the visual presentation of brands including DIESEL, FRED PERRY, SCOTCH & SODA, LONGCHAMP, GEOX, and PUMA. As a co-founder of Soul Lounge since September 2017, Ahmed has also held key visual merchandising roles at MEN'S CLUB, OVS S.p.A., Azadea Group, and Al-Futtaim, demonstrating expertise in creating compelling visual displays, managing product presentation, and driving sales across multiple retail locations. Ahmed's career began at Patchi, where responsibilities included branch operations management and sales reporting. Ahmed holds a Bachelor's degree in Tourism and Travel Services Management from Helwan University Cairo.