BeSport, a boutique investment firm based in Geneva, drives innovation in the fitness industry through technology, digital solutions, apparel, equipment, and community engagement. 

It owns brands like Hustle Up, Wodabox, Northern Spirit, and Fittest Freakest, all dedicated to enhancing fitness with high-performance products and solutions.

Founded in Europe in 2015, BeSport aims to meet the real needs of the fitness community by delivering top-tier products and fostering a connected ecosystem. Whether through digital tools, performance apparel, or industry-leading events, BeSport is shaping the future of fitness.

BeSport

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BeSport

Org chart

Teams

Offices

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