Jeff Lyon

Jeff Lyon has a diverse range of work experience. Jeff started their career as a Student Intern at the Federal Reserve Bank of Richmond in 2010 and continued in this role until 2011. From 2011 to 2015, Jeff worked as a Graduate Teaching Assistant at the University of North Carolina at Charlotte. In 2019, they joined Best Egg as a Marketing Data Analyst, where they were responsible for choosing populations for Direct Mail advertising campaigns and running ad hoc analysis for the Direct Mail channel. In 2020, Jeff was promoted to the role of Manager of Marketing Analytics at Best Egg, where they selected populations for direct mail advertising campaigns, forecasted campaign performance, and built the annual forecast for the Direct Mail channel. Currently, they are working as the Director of Analytics at Best Egg, leading the analytics team for new customer acquisition across direct mail, affiliate, and digital channels. Jeff is also a member of several leadership teams and stakeholders groups within the company.

Jeff Lyon's education history includes obtaining a Bachelor of Arts - BA in Economics and Mathematics - Interdisciplinary from Lawrence University from 2003 to 2007. Jeff later pursued further studies at the University of North Carolina at Charlotte, where they obtained two Master of Science - MS degrees. The first MS degree was in Mathematical Finance from 2010 to 2011, and the second MS degree was in Economics from 2011 to 2018.