Peter Larsen

Peter Larsen serves as the Senior Manager and Global Head of Digital Analytics at Saxo since June 2015, where responsibilities have included defining and implementing a global tracking framework and ensuring technical soundness in line with business requirements. With a strong foundation in digital analytics, Peter has provided insights to stakeholders, managed data collection and tag management, and explored customer journeys for enhanced personalization. Expertise includes Adobe products, SQL, JavaScript, and HTML. Prior experience encompasses roles at the Danish Crowdsourcing Association, CPHWOLVES, Cafe Zirup, Management Events, and the Royal Guard. Peter holds a Master's degree in Innovation & Business Development and a Bachelor's degree in Service Management from Copenhagen Business School.