Michelle Rando is a CRM and digital marketing consultant specializing in omnichannel lifecycle marketing, currently serving as the Lifecycle Marketing & Loyalty Leader at Best&Less. With extensive experience across global markets in retail, not-for-profit, and travel sectors, Michelle has successfully led teams to enhance customer engagement and retention while overseeing CRM and marketing platform management. Previous roles include Customer Engagement Manager at Australian Wool Innovation and CRM and Digital Marketing Manager at Bendon Group. Michelle holds a Bachelor of Agricultural Science from the University of Sydney and a Diploma of Business Marketing from TAFE.
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