Beatriz Silva

Beatriz Silva is a Junior Online Marketing Manager at BestSecret Group as of January 2024, with prior experience in global e-commerce marketing and performance marketing at HUGO BOSS from July 2023 to January 2024 and October 2022 to March 2023, respectively. In these roles, Beatriz was responsible for planning content and campaigns, producing content, conducting competitor analysis, and optimizing various digital marketing campaigns across platforms such as Google, Bing, Meta, and TikTok. Beatriz's earlier experience includes a position as a General Ledger Accountant Assistant at Thales, volunteer management roles at Associação Académica de Coimbra focused on civic interventions, a store operator position at Lidl Portugal, and a promoter role at IKEA Group. Beatriz holds a Master's degree in Management from EADA Business School and a Bachelor's degree in Economics from Universidade de Coimbra.