Daniela Högerl

Daniela Högerl serves as the Senior Employer Branding Manager at Best Secret Group since September 2021, focusing on the development of a robust Employer Brand within the rapidly growing fashion tech sector in Europe. Prior to this role, Daniela held multiple positions at grapevine marketing GmbH from June 2017 to August 2021, including Project Lead in Client Strategy & Brand Management and Senior Client Consultant for Employer Branding, where responsibilities spanned strategic oversight, project management, and KPI evaluation for international key accounts. Daniela's earlier experience includes roles at MAN Truck & Bus AG and Nefos Deutschland GmbH in HR marketing and recruitment support, alongside internships and work-study positions in talent management and corporate communication. Educational credentials include a Master's degree in Media and Online Marketing from Hochschule für angewandtes Management and a Bachelor's degree in Human Resource Management from Hochschule München University of Applied Sciences, complemented by qualifications in translation.