Lena Li is an accomplished marketing professional with extensive experience in digital and integrated marketing across various industries. Currently serving as EC Marketing Head at 绫致时装公司 since June 2017, Lena focuses on brand image management and strategic development. Previously, as IMC Associate Director at TCL Corporation, Lena was responsible for media strategy formulation and consumer engagement initiatives. Prior roles include Digital Marketing Manager at NBTY Europe and FANCL, where Lena developed digital marketing plans and led online campaigns. Early experience includes work as Associate Account Director at Enfatico and Account Manager at MRM Worldwide. Lena holds a Bachelor's degree in Russian Language and Literature from Beijing Foreign Studies University.
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