BESTSELLER FASHION GROUP CHINA ( BSFGC ) is a stand-alone BESTSELLER company owned and founded by the Holch Povlsen family and two Danish business partners ( Dan Friis and Allan Warburg ), owning more than 6,594 branded chain stores and concept stores in China.
BSFGC is today considered to be the market leader in the mid-market for apparel in China with the brands: ONLY, JACK&JONES, VERO MODA, J.LINDEBERG and home furnishing brand HAY.
BESTSELLER FGC entered the E-commerce platform in 2009 and has built the Mobile E-commerce platform ( O2O ) since early 2013. 
BESTSELLER FGC is committed to provide convenient, professional and attentive services to our customers. By 2019, the total turnover of the whole E-commerce platform ( GMV ) has reached 6.6 billion RMB.

Apparel & Fashion

E-Commerce

Retail

Bestseller Fashion Group China

Dan Friis

Tânia Li

Annie Ching

Wei Yao

Bruce Lv

The Design Team at Bestseller Fashion Group China is responsible for creating innovative and trendsetting apparel designs for the company's various brands, including ONLY, JACK&JONES, VERO MODA, and J.LINDEBERG. This team collaborates to develop seasonal collections that appeal to the mid-market demographic in China, ensuring each piece aligns with the brand’s identity and market demands. They work closely with other departments to ensure that designs are both stylish and commercially viable, adhering to the highest standards of quality and customer satisfaction.

Design Team

Design Team

About

Team members