Shanel Bican

Shanel Bican has extensive experience in marketing and communication, currently serving as Responsable Marketing et Communication at BESTSELLER since May 2019, where responsibilities include managing 13 textile brands in the French wholesale market and implementing comprehensive marketing strategies. Previously, Shanel worked as a Freelance Marketing Consultant and held positions such as Chef de projet marketing mode at YCCM, where project conceptualization and market analysis were key focus areas. Additional roles include Digital Project Manager at Bonhomme and Product Manager at LOOKER, highlighting capabilities in project management and digital marketing within the fashion industry. Shanel's educational background includes a Master 2 in Strategic Marketing from INSEEC and a degree from ESMOD International specializing in Commercial Strategy and Communication for Fashion.