Sofía Framalico is a results-oriented Business Transformation Manager with a focus on E2E transformations and change management. They have led cross-functional teams in both B2B and B2C environments, specializing in digital marketing, personalization, and operational efficiency across global markets. Sofía's professional journey includes roles as a Marketing Assistant at InterGrad, a Senior Digital Business Consultant at IBM iX, and a Technical Operations Manager at BESTSELLER for the Region East. They hold a Master’s Degree from Universität Wien and two Bachelor’s Degrees from Coventry University and Universitat de València.
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