Louis C. Castellani

Louis C. Castellani is a seasoned marketing professional with extensive experience across various roles in the media and entertainment industries. Currently serving as the Marketing Manager at Bet On Alfa Entertainment since May 2023, Louis is responsible for developing and executing comprehensive marketing strategies and collaborating with advertising agencies for impactful campaigns. Previously, Louis held the position of Brand Manager at Sigmalive Network, overseeing brand integrity across its sub-brands, and worked as the Head of New Media at Sigma TV, focusing on social media strategy and digital budget management. Experience includes directing digital marketing efforts at IQD, where Louis managed PPC campaigns and client engagements, and serving as a Marketing and Sales Executive at MTV, where partnerships with notable brands were established. Additional roles include TV Presenter at RIK1 and Advertising Consultant at 4plus Media. Louis holds a Master of Arts in e-marketing and Social Media Strategy from Middlesex University and a Bachelor of Arts in Public Relations, Advertising, and Marketing from the University of Nicosia.