BETC HAVAS
Fabio Saad Candido is an experienced marketing and media executive currently serving as Head of Digital Growth & Media at BETC Havas in São Paulo, Brazil, since June 2023, focusing on growth marketing strategies for Santander. Prior to this, Fabio led the marketing efforts for Itaú Chile as Head of Marketing from February 2022 to May 2023, overseeing comprehensive marketing communication. Fabio's extensive background includes significant roles at Google as Senior Business Executive for both Fintechs and Banks and the Auto Industry, as well as leadership positions at Wunderman, mcgarrybowen, DM9DDB, and Upgrade. Academic qualifications encompass specialized training from prestigious institutions such as The Wharton School and the University of California, Berkeley.