Marcelo Ribeiro is a seasoned Creative Director with extensive experience in the advertising industry. Currently serving as Creative Director at BETC São Paulo since February 2021, Marcelo has also held similar positions at Arc Worldwide and as a self-employed Creative Director. Prior roles include Directeur de création at Africa and Creative Design Director at F/Nazca Saatchi & Saatchi, where Marcelo contributed from May 2007 to September 2019. Early career experience includes a role as Art Director at Momentum Worldwide. Marcelo Ribeiro holds a degree from Pontifícia Universidade Católica de Campinas.
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