Howard Chen

Howard Chen is a seasoned marketing and branding professional currently serving as Managing Director at BETC since April 2025. Prior experience includes roles such as Strategy Director at VCCP, where responsibilities focused on the Chinese market, and Head of Strategy at McCann Worldgroup, leading brand communication strategies for electric and luxury automotive brands. Howard also held the position of General Manager for Greater China at Interbrand, overseeing various business divisions and projects related to brand management and strategy. Additional experience includes pivotal branding roles at Landor, Spark44, and Qoros Auto, as well as a strong foundation in branding consultancy at Interbrand, where a diverse portfolio of clients was serviced. Howard holds degrees in 3D Animation from RMIT University and Marketing from La Trobe University.