Shakira Connolly

Shakira Connolly has extensive experience in the field of account management and communications. Shakira began their career as an Account Executive at Midas Public Relations, where they handled press releases and media relations for various clients. Shakira then worked as a Press Officer at Riva PR, focusing on luxury travel PR and managing media relations and social media for luxury hotels and resorts.

After gaining experience in PR, Shakira transitioned into the field of advertising and creative agencies. Shakira worked as a Senior Account Manager at Society/King James, where they managed community managers and account executives, briefed creatives on upcoming campaigns, and stayed updated with social media developments.

Shakira then took on the role of Account Director at Kameleon, an award-winning content marketing agency. Shakira led client accounts, ensuring creative and brand-aligned work. Shakira further expanded their expertise as a Freelance Account Director at Cult LDN + NYC, where they handled key accounts, including American Eagle Outfitters and Revlon Beauty. Shakira produced globally-utilized assets for Facebook and Instagram, collaborated with international influencers, and managed Facebook Live broadcasts.

Continuing their career progression, Shakira became an Account Director at Spider, providing integrated digital and social campaigns for clients in FMCG, Food and Drink, and Consumer industries. Shakira reported directly to the Head of Digital and Social, while managing a client service and creative team.

Next, Shakira joined BMB London, serving as an Account Director for global tech-giant Samsung, global alcohol brand Beefeater Gin, and the UK's largest real estate investment trust, intu Properties. Shakira handled through-the-line account management, social strategy, video production, influencer marketing, and campaign brand development.

Shakira'sexpertise in account management led their to become an Account Director at Drum, a creative agency. Shakira acted as an account lead for various clients, including Porsche, B&Q, Sainsbury's, and Sainsbury's Tu. Shakira ensured timely and budgeted delivery of work that aligned with strategic brand objectives.

In their most recent role, Shakira worked as a Freelance Account Director at Exposure, an independent creative agency. Shakira worked on the Coca-Cola portfolio, as well as HSBC and international clients for Vistaprint. Shakira'sresponsibilities included storytelling and paid strategies to unite audience, brand, and culture.

Currently, Shakira is working as a Freelance Account Director at BETC, a role they started in 2022.

Shakira Connolly completed their A Levels at the International School of Cape Town from 2001 to 2005. During this time, they studied Business Studies, English Literature, French Literature, Art and Design. Following their A Levels, they enrolled at the University of Cape Town from 2005 to 2007. At the university, Shakira pursued a Bachelor of Arts degree in Media and Writing with a focus on Media and Languages. Shakira'sfield of study included French and Spanish languages.