Laurent Burel

Laurent Burel is an experienced marketing professional currently serving as the Marketing Director for France and a member of the Management Committee at Betclic Group, overseeing an 8-figure marketing budget and leading a team of over 25. Previously, Laurent held key positions at renowned companies such as Vasco as an investor, Pernod Ricard as Global Digital Marketing Director, and PayPal as Head of Consumer Marketing for European Markets. Laurent's expertise includes driving digital marketing transformation, managing integrated brand strategies across various media channels, and leading multiple successful product launches at L'Oréal, where roles included Marketing Director for Southern Europe and Global Marketing Director. Laurent holds a Master in Science of Management from emlyon business school and a Master's degree in International Business from BI Norwegian Business School.