Nayith D.

Nayith D. is an accomplished Marketing Automation Manager at Betcris, with experience in leading marketing automation initiatives, managing customer journeys through Oracle Responsys and Bronto, and overseeing a team across multiple locations. Nayith has also served as a Liveperson Administrator, enhancing the organization's use of Conversational AI and improving customer experience across various channels. Previous roles include UX & Data Analyst, where Nayith utilized data analytics to optimize customer journeys, and Account Manager at Experian, focusing on executing email marketing campaigns for major clients. Nayith's educational background includes a Diplomatura in User Experience & Data Analytics and a Licenciatura in Journalism from Universidad Latina de Costa Rica.