The Management Team at Beter Bed Holding (BBH) oversees the strategic and operational management of the company's diverse activities across Europe. This team coordinates key functions such as real estate, ICT, sustainability, human resources, customer experience, distribution, category management, sales, and learning & development. By integrating these core areas, the management team ensures the alignment of business strategies with corporate goals, drives innovation, and fosters sustainable growth throughout BBH's extensive retail and wholesale network.
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